leads for your detailing business can yield awesome results. However, if you
canâ€™t turn these potential buyers into actual customers or advocates for your
company or brand, they arenâ€™t very valuable.
Leads gained through your lead generation strategies, direct mailing efforts, Google Ads, social media ad spend, or any other marketing campaigns you deploy will be a waste of time and money if you canâ€™t convert them.
What is lead conversion? Itâ€™s the process of engaging with and getting prospective customers to pay for your product or service. This marketing process should ultimately move your leads closer to making a purchasing decision.
Here are 5 actionable tips that you can apply to your detailing business to start converting your leads into paying customers.
Offer a Discount or Freebie
Admit it: You love getting a discount or something for free. So will your customers. Discounts and freebies are a great way to get your target audience familiar and interested in your business.
The discount or giveaway doesnâ€™t have to be particularly expensive, but it should be substantial enough to give them a particular desire to want to know more about your business. Once youâ€™re away of what your leads are interested in, you can start to personalize your communications, such as emails, landing pages, social media posts, and offers to convert your existing leads into more sales.
For example, creating a unique coupon code that only applies to your email subscribers or people who comment on a post.
Research Target Audience
One of the most important aspects of converting your leads into paying customers is getting to know your target audience on a more personal level. By understanding exactly what your customer want and how they like to engage with companies and brands, you can then optimize the quality of your services and offers.
The solution? Research your target market. Once you dive into the data, youâ€™ll be able to create targeted messaging and content that will entice them to make a purchase.
Follow Up with Leads
Following with a potential customer is vital. If youâ€™re not following up with people who get in contact with your business, youâ€™re leaving money on the table.
How can you follow up with them? Email, engage on social media, call them up, or reply to a website inquiry. Remember: One follow up probably isnâ€™t enough to get them to close a sale. Approximately 80% of sales require up to five follow ups after initial contact. People want to feel important and that businesses donâ€™t simply see them as a one-and-done.
Leverage Calls to Action
Sometimes, leads need to be pointed in the right direction. A convincing call to action is often enough to persuade people to make a purchasing decision. Without a legit call to action, new visitors to your website wonâ€™t know what the next step should be, and you make them guess.
Examples of winning call to actions include: â€śDownload now,â€ť â€śBook your appointment,â€ť â€śAct today,â€ť or â€śContact us.â€ť
Audit and Optimize Your Website
If you already have a website for your detailing business, you need to be paying attention to overall content. This includes your imagery, videos, copywriting, SEO, and like we mentioned above, your calls to action.
Use tools like Google Analytics to monitor site traffic, bounce rates, and how visitors are interacting with your website. The longer visitors spend on your website, chances are theyâ€™ll be more interested in making a purchase. Make sure youâ€™re giving them a good user experience once they find you online.
Looking for more small business advice for mobile detailers just like you? Explore the rest of our blog posts.