How to Decide on a Brand Name for Your Business

How to Decide on a Brand Name for Your Business

Having a strong and memorable brand names gives you a winning advantage when you’re first starting a business. In both the short and long-term, it’s one of your company’s most valuable assets.

Before setting up a website and marketing your business, it’s crucial to decide on the right name that will properly represent what you have to offer the marketplace, and one that’ll stand out from the crowd.

Here’s a few tips to help you decide on a brand name for your business.

Keep It Short and Simple

Choosing a short name is a great choice for many reasons. It’s easy to remember, to pronounce, and can fit nicely in the header of your website’s homepage.

As a mobile detailer, finding one can be quite challenging, as new detailing brands are launching every single day. There’s no doubt that a clever, catchy name that interested you is also on someone else’s radar. Luckily, with a little creativity, there’s lots of opportunity to lock down an amazing brand name.

Strategies you can try to come up with ideas:

  • Try different combinations of words. Two short words that or complement each other rhyme can be really memorable, like “StubHub.”
  • Tweak words or go all out and make one up! The world’s biggest brands have the most recognizable names even though they’ve never been real words. Think eBay and Google.

Be Different (but Authentic)

Do you research and explore which names are already taken by your competition and do your best to create something totally different. You want to find a name that directly reflects the business you’re in but also one that is authentic. For example, the kind of services you offer or your location. Try to avoid using the same words that other businesses within the marketplace use frequently. What makes your businesses so unique? Why should people buy from you and not them?

If you want to stand out, you’re going to have to think differently.

Consider Your Website and Your Domain Name

After you’ve come up with a good list of brand name options, check out whether the domain associated with that list are available to be registered. Preferably, you’ll want to get a .com domain.

Your custom domain name for your website is probably the second most important aspect of running your business, as it represents your business right out of the starting gate. You don’t want your target audience confusing you for another business or never finding you on Google because your domain name isn’t relevant to your business.

Do a Trademark Search

To make sure that you’re legally allowed to use the business/brand name you’ve chosen, you’ll want to do a trademark search by visiting The United States Patent and Trademark Office. The free database is a great resource to ensure you’re not getting into any legal battles over your brand.

The way to be 100% sure that the brand you’re about to launch is legit is by consulting a lawyer. It's also important to check Twitter, Facebook, and other social media sites you'll want to use for availability.