When you consider all the marketing options out there that are available for you to use, it can be difficult for small businesses like yours to know what to do.
What is marketing? It is the process of getting your brand noticed by people and getting them interested in the services or products you have to offer so they become your customers. If you have been asking yourself, “How do I get more customers for my auto detailing business?” you may want to start focusing on your marketing strategy.
Sure, you and your team could be the greatest car detailers in your region, but that alone will not guarantee that your mobile detailing business will be successful.
Want to bring in new customers? You need to be properly marketing your business. Here are some simple steps to help you do just that (even with a limited marketing budget).
We are not telling you this just because we build websites. In today’s digital-first world, your potential customers are not spending their hard-earned money without doing an internet search and making sure your company is legit. Are you currently ready for these potential customers when they go searching for auto detailing services in their area?
You will want to make sure your website is not only professional looking but also mobile-friendly and search engine optimized. There are lots of do-it-yourself website services but remember this: You get what you pay for. Depending on the various features you want on your custom site, let us just say that some things are better left to the experts.
Did you know that 97 percent of people just like your customer base learns about local businesses online more than anywhere else? Whether you are in the process of launching your small business or already have one, having a strong online presence is crucial. Aside from simply having a website showcasing your brand’s services, you will also want to do the following:
What is the difference between your company and your competition? If you do not give customers a reason to go with your services over someone else’s then you are missing out on making sales. What is something you do better than anyone within the industry? Focus on that and share that messaging in your marketing.
Are you leveraging your existing customers who have already purchased your services in the past? If your business provided a great experience, there is no reason for these customers not to do business with you again! They are already familiar with your services, like you, and trust you. That means you should not stop marketing or upselling to them after they have made a purchase.
Word of mouth is a powerful (and free) promotional tool. Speaking of word of mouth, do not shy away from asking customers for referrals, especially those that provide positive feedback from the get-go. They majority of people say they would be willing to provide brand referrals if they were asked. When you are referred, it makes it way easier to attract new customers.
If you are not on social media promoting your business’s services or products, you are missing out on a ton of opportunity and revenue. Popular social media channels such as Instagram, Facebook, LinkedIn, and Google Plus are each unique and offer their own marketing advantages. Choose a couple and master the basics of outreach and engagement on those platforms first to gain brand recognition.
Social media marketing is one of the most cost-effective and easiest strategies that small businesses just like yours can use to reach their target audience.
It has been said that people need to see or hear your brand’s message at least seven different times before they take any action or move forward with a purchase. You want to make sure that your business is both seen and heard. If people do not know that your company exists, they cannot buy your product or service.