Facebook group marketing is going to continue growing in 2021 and beyond. Groups are powerful marketing tools and a brilliant way to reach your current customers and attract new customers. As a small business owner, this is great news!
You probably already belong to at least one Facebook group. But we’re guessing that you haven’t considered using Facebook groups to promote your mobile detailing business, right?
There are plenty of ways you can be leveraging a Facebook group for your company by strategically promoting your products and services. Did you know that there is a Facebook group for virtually anything and everything? It is true, and you can join up to 6,000 groups!
Ultimately, Facebook groups bring together people who share a common interest i.e. mobile detailing. When you join – or create your own – Facebook group that’s made up of people who match your target customer, you’ll have numerous opportunities to build brand awareness by providing exclusive content, support, and deals.
Here are five smart ways to use Facebook groups to promote your mobile detailing business.
Build Long-Lasting, Meaningful Relationships with Your Customers
Customers are extremely loyal to companies that treat them well. When you invite your customers to part of a community and regularly engage with them, it shows that you genuinely care. This builds invaluable trust and brand loyalty.
Are you serious about taking your relationships with your customers to the next level? Facebook Groups allow you to connect with your customers on a more personal level.
According to Bambu, people are 16x more likely to read a social post from a friend on Facebook versus a brand.
Create an Additional Revenue Stream
While we advise you not to simply push promos to your groups every day, there’s tons of opportunities to provide value to your loyal customers and increase your mobile detailing business’s revenue.
How? Aside from getting more organic reach, by providing exclusive, members-only deals to followers or offering access to the group as an incentive to make a purchase. Facebook groups are the perfect place to share last-minute offers, sales, and coupons.
Facebook Groups Give You a Direct Line to Your Target Audience
Nearly half of consumers join Facebook groups so they can engage with companies directly. So, when people join your group (or opt-in), they are interested in the content you are providing. They may even be willing to purchase your mobile detailing services with a bit of nurturing and become your most loyal customers.
By asking questions, responding to your target audience, and providing value, your business can learn more about what your customers really want and what you can do to help!
Create Your Own Facebook Group
Participating in Facebook groups managed by other people can most certainly help promote your business, but you often must play by others’ rules and guidelines to do so. Choosing to manage a dedicated Facebook group of your own gives you complete control of the entire group experience, including what you share with them.
Build a Community Around Your Services and Products
Facebook groups are often created by small business likes yours as a bonus when people purchase their services or products. When you create a community around the services and products your mobile detailing business sells, you make members feel part of something exclusive. Create your own Facebook group to reward your customers and include a direct link on your sales page and marketing emails inviting them to join.
If you want to reach a new audience, drive them to action, and grow your small business on social media, you should consider Facebook groups to promote your mobile detailing business.